Japanese auto major, Toyota is planning to increase its focus on emerging markets for boosting growth and is targeting to sell 50 per cent of its vehicles in emerging countries by 2015.

Toyota Executive Vice President Yukitoshi Funo pointed out that Toyota will not be looking to compete in the super-cheap models, which are already available in developing markets. He said that the company sees Asia as its second motherland and will boost its research and development as well as production of auto parts in the region.

The company sells 3 million vehicles every year in emerging markets, which accounts for 45 per cent of its global sales of 7.1 million vehicles. The company is aiming to increase sales by one million vehicles in emerging markets.

Toyota will launch eight models, starting with the Etios sedan. Meanwhile, Toyota said it had reached a milestone of 100,000 cumulative sales of Etios cars, which are all made in India. The growth in sales in emerging markets is important for the company after a major recall in the US even as its sales have been reviving in the market.

The company competes with General Motors, Volkswagen and Hyundai, as well as Japanese rival Nissan -Renault alliance in global markets.