Pawan Ruia-run Dunlop India Ltd (DIL) has decided to resume production in phases at its Sahaganj plant in a ‘last effort’ to operate in the Dunlop market.

“We may be burning cash, the present situation might look like a nightmare, but I am hopeful of a revival of the company in future,” said Ruia, chairman of the Ruia Group that owns Dunlop, while announcing the withdrawal of suspension of work notice.

However, he warned that if the new effort does not bring the desired results, it will be the last attempt to revive the company. “I am committed to Sahaganj and still do not believe it is a bad asset,” he added.

The plant situated at Sahagunj in Hooghly, West Bengal will now begin production of Dunlops in a phased manner. The plant has been closed since last 10 months and the company has been paying salaries to the workers who are sitting idle. In the beginning the withdrawal of notice will bring back, 50-70 engineers of industrial product division of total of about 800 employees to their jobs.

The company has already requested the West Bengal State Electricity Distribution Company Ltd (WBSEDCL) to restore electricity supply to the plant so that the repair work could begin at the plant. The company will hire an independent agency that will be engaged in assessing the viability of production and labour requirement for the production of the items.