South Korean electronics giant, Samsung has launched a new UK only 3D ad campaign to promote its Samsung Galaxy S II smartphone on rival Apple’s iPad tablet computer.

Samsung’ ad agency, Starcom claimed that it will be the first 3D ad campaign on iPads. The ads use a combination of lighting, shading, and motion effects to show the smartphoen from different angles.

The ads are being aired by a mobile ad network that reaches many of Apple’s mobile devices. Meanwhile, Apple has already sued Samsung claiming its line of Galaxy S devices is a copy of iPhone.

The Samsung Galaxy S II is still on the top of list in the UK followed by Apple’s iPhone 4 and HTC Sensation.