Mercedes enters high-end city travel bus segment
After ruling the Indian luxury car market for accelerator pedal to make its presence felt in the high end city bus segment also in the Indian market.
While the expected market is into the low-floor buses, Wilfried Aulbur, managing director of Mercedes-Benz India said that as the 2 and 3 axle buses have been accepted very well by the company, it is now aiming to enter the high end city segment of buses in the Indian market.
It may be noted here that the high end city bus segment is expected to be close to 500 units per annum and expected to grow by 20 percent each year.
With a view to grab its share out of this lucrative pie, the luxury carmaker is expecting to make its entry into the segment. In fact, the company is also in process in making its Chennai plant that will be dedicated for the manufacturing of its Commercial Vehicles in the Indian market.
In fact, in the new assembly line, the company is expecting to meet the manufacturing needs of city buses as well as the already available 2-axle and 3-axle luxury coaches in the Indian market.