New Toyota customers seem to be unfazed by the unintended acceleration issue that the Japanese car maker has been facing and responded positively to the widest zero-percent financing incentives.

Toyota's US sales are on track for the month of March all thanks to the company's incentives program carried out after the recall of more than 8 million cars world wide, an industry-tracking group said.

Toyota's retail market share so far this month is about 16.8 per cent, up from 15.2 per cent in March 2009, and 31 per cent higher than last month's 12.8 per cent share, when the company's widely publicized recalls impaired sales, Edmunds. com said.

In what Edmunds. com termed as a cut-throat competition being played right now in the US market, auto sales are all set to hit a rate of 12.5 million vehicles for the month of March because of the steep discounts offered on Toyota vehicles and an equally matched campaign launched by General Motors.

GM is offering car shoppers rebates of up to $3,000 on vehicles including the Malibu mid-size sedan, or zero-percent financing.