London, Mar 20 : F1 champ Lewis Hamilton has been voted as the celebrity whom customers trust most when it comes to choosing products.

Hamilton, 24, topped a shoppers’ survey that included Jamie Oliver, 33, Myleene Klass, 30, and Gary Lineker, 48.

“Lewis Hamilton has established himself as the UK’s premier sporting brand ambassador,” the Daily Star quoted pollster Niall McKinney of Utalkmarketing as saying.

“Being leader of the celeb pack will earn him tens of millions in endorsements and advertising over his career,” McKinney added.

Victoria Beckham, 34, was voted least likely to persuade people to part with cash, ahead of Kerry Katona, 28, and Wayne Rooney, 23. (ANI)