The Muthoot Group, the largest financial group of its kind in the country, has entered into an alliance with SBI Life Insurance.

As per the alliance, the quality insurance product of SBI Life Insurance would be available to the value-added clientele of Muthoot Group.

The non-banking financial company hopes that the tie-up would offer tremendous growth opportunities.

SBI expects to an additional Rs 50 crore this year from Kerala with this tie-up.