Mercedes Benz Rolls Out Luxury Sedan ‘S350’ In India

Mercedes Benz Rolls Out Luxury Sedan ‘S350’ In IndiaMercedes Benz India has brought a new edition of its luxury sedan S350, which will be available in petrol and diesel versions.

According to the company, the petrol variant 'S 350 L' will cost Rs 82 lakh, whilst the diesel edition 'S 350 CDI L BlueEfficiency' will be priced at Rs 80.5 lakh.

Mr. Wilfried Aulbur, Managing Director and CEO, Mercedes India said, "Globally, the S-class is an overwhelming market leader in its segment as well as in India... The new S-Class will carry forward the leadership in the segment."

Mr. Aulbur pointed out that the renovated S 350 will come with more exciting features including 'Splitview' technology, which provides two views on a single screen where both driver and passenger sitting on the front side can view different functions concurrently on the screen.

Moreover, a wireless headset with remote makes sure that the co-passenger does not interfere with the driver's concentration while on tour. It also features upgraded parking guidance system along with ultrasonic sensors, reversing camera, multi-colored ambient lighting and LED light package. Likewise, the new support systems turn the new S-Class model into a 'level-headed' associate for the driver, where the car is capable of 'seeing', 'feeling', 'reacting' automatically and act separately in order to avoid accidents or lessen their effects.

In 2009, Mercedes-Benz sold 3,220 cars in the Indian market as against 3,250 in 2008.

Mercedes-Benz India, which is completely owned by Daimler, makes cars and trucks at its Chakan facility in Maharashtra. The company has framed strong development plans with large investments in Chennai.

"We are increasing our engagement in India with Indian suppliers. We are getting additional support in engineering and logistics that we are building up to make sure that we can leverage the advantages of India more aggressively," Mr. Aulbur added.

Mercedes-Benz India has invested around Rs 250 crore in its Pune plant having a capacity of 5,000 vehicles. The overall capacity of the plant will increase to 12,000 vehicles in the coming years.