Mahindra & Mahindra Scorpio reaches 9 lakh units milestone
Automobile major Mahindra & Mahindra has been creating new milestones with each vehicle the company launches. Mahindra Scorpio is one of the earliest vehicles the company launched in the Indian market and it has been popular among masses. Mahindra Scorpio has now reached 9 lakh unit milestone. Scorpio was launched in June 2002 and it is also the longest running variant of a vehicle in India till date.
Scorpio still remains popular in tier II, II cities and villages across India. The robust SUV performs well on rural roads and offers the best comfort and style in the segment.
Announcing the milestone, Veejay Nakra from Mahindra & Mahindra said, “Reaching the milestone of over 9 lakh Scorpios being rolled out from our production facilities is a moment of immense pride for Mahindra. We are deeply grateful for the unwavering support and loyalty of our customers, who have made the Scorpio an unrivalled icon in the SUV segment. With the recent launch of Scorpio-N and Scorpio Classic, we have taken this power brand to new heights, reaffirming its position as an authentic SUV.”
When Mahindra launched Scorpio N bookings, it created another record by generating one lakh bookings in just 30 minutes. Scorpio N was introduced by the company in June 2022. Scorpio brand has been a game changer in Indian SUV segment and it has also cemented position of Mahindra & Mahindra in passenger vehicles segment. Scorpio is the most search SUV on internet in India.
Mahindra has also received robust demand for XUV500, XUV300 and XUV700. Mahindra Thar has been among the favorites of jeep enthusiasts. Thar has been sold under waiting list since it was launched. Since it started with passenger vehicles, Mahindra has been successful in promoting the vehicles to the target audience. The company offers powerful vehicles with higher comfort level and style. The aggressive pricing also works in favor of Mahindra.