Lee Cooper To Spend Rs 25-30 Crore For The Setup Of 24 New Outlets
Lifestyle denim brand Lee Cooper has announced that it would open 24 new outlets by 2008-09, from the current 31 exclusive stores.
The company would invest Rs 25-30 crore on it. Besides, the company would also enhance its presence from the 200 multi-brand stores and 50 shop-in-shop formats that already exist.
Lee Cooper, a joint venture between Future Group and Lee Cooper International. The company markets entire range of casual wear range apparels for men and women categories.
Under this expansion programme, the company has targeted to cover northern region including Punjab, Himachal Pradesh and Haryana in order to deepen its market.
The company plans to open its stores, having a size of 1,200 to 2,000 square feet in Ludhiana, Patiala, Jalandhar, Amritsar, Gurgaon, Ghaziabad and Shimla.
The company is eyeing to grow between 80 to 100 per cent and aims Rs 180-200 crore turnover from Indian operations in the next two years.
Last year, the company touched a turnover of close to Rs 100 crore.