The German Sports Betting Association (DSWV) has welcomed two notable additions to its partner network: Kerberos Compliance and performanceLiebe. Their inclusion marks another step in the association’s efforts to bolster the German sports betting industry. Following Dazn Bet’s induction in July, these new members bring unique expertise to enhance compliance and visibility for DSWV members. Furthermore, the association continues its advocacy for stronger measures against unlicensed gambling, underscoring the challenges faced by the regulated market.

Kerberos Compliance: Strengthening Risk Management and Anti-Money Laundering Practices

Expertise in Compliance: Kerberos Compliance, a leading regtech firm, focuses on enhancing risk management and preventing money laundering in the sports betting industry. Its services address the increasingly complex regulatory framework governing the sector.

Commitment to Efficient Solutions: Christian Tsambikakis, managing director of Kerberos Compliance, emphasized the company’s mission to assist sports betting operators in meeting regulatory obligations. "Compliance with the complex money laundering regulations is of central importance. We look forward to helping DSWV members achieve this efficiently and reliably," he stated.

Impact on the Industry: By aligning with Kerberos, the DSWV gains a crucial partner to ensure that members remain compliant while navigating stringent regulatory requirements. This partnership is poised to enhance trust and accountability within the industry.

performanceLiebe: Revolutionizing SEO for Sports Betting

Innovative Link-Building Strategies: performanceLiebe specializes in search engine optimization (SEO) and link-building tailored for the sports betting industry. Its expertise aims to enhance the online visibility of DSWV members.

Focus on Targeted Marketing: Rainer Naranjo, managing director of performanceLiebe, highlighted the importance of SEO in a competitive market. “Through targeted search engine optimization measures and relevant backlinks, we can help increase the visibility of DSWV members,” he remarked.

Expanding Online Presence: The collaboration is expected to elevate the digital footprint of regulated sports betting operators in Germany, fostering a stronger connection with customers and stakeholders.

DSWV's Vision: Enhancing Competitiveness in the Sports Betting Industry

Complementing the Partner Network: DSWV president Mathias Dahms expressed enthusiasm about the new partnerships. "Both companies ideally complement our partner network and offer valuable services to our members," he said.

Focus on Strengthening the Market: These collaborations align with DSWV's strategic goal to solidify the German sports betting industry’s competitive edge while promoting sustainable growth.

Valuable Services for Members: The combined expertise of Kerberos and performanceLiebe provides members with advanced compliance tools and cutting-edge marketing strategies, critical for navigating the evolving landscape of the betting sector.

Addressing the Threat of Unlicensed Gambling

Advocacy for Stricter Enforcement: The DSWV, in collaboration with the Deutscher Online Casinoverband (DOCV), continues to call for tougher actions against unlicensed gambling operators in Germany.

Findings of the University of Leipzig Study: A commissioned study revealed that 49.3% of players still engage with unlicensed EU or offshore platforms, nearly equaling the 50.7% who gamble in the regulated market. This highlights a significant challenge for the federal gambling regulator, the GGL.

Potential Risks: The persistence of the black market undermines the legitimacy and profitability of regulated operators, necessitating immediate action to curb unlicensed activity.

Schleswig-Holstein Leads in Live Casino Licensing

Pioneering Commercial Gaming Licenses: Schleswig-Holstein became the first German federal state to grant licenses for live casino and table games to private operators, including Tipico, BluBet, Cashpoint, and SkillOnNet.

Breaking the Monopoly: Previously, live casino offerings were monopolized by state-run companies. This move signifies a shift toward a more open and competitive market.

Regulatory Framework: Unlike live casinos, online slots and poker remain regulated federally by the GGL. This disparity highlights ongoing debates regarding regulatory structures across Germany’s federal states.

Bottomline for German Sports Betting Segment: A Forward-Looking Industry

The DSWV’s recent initiatives and partnerships demonstrate its commitment to bolstering the German sports betting industry. The addition of Kerberos Compliance and performanceLiebe offers members vital tools to address compliance challenges and elevate their market presence. Simultaneously, the association’s advocacy for stricter enforcement against unlicensed operators underscores the need to safeguard the regulated market. With Schleswig-Holstein’s pioneering licensing move, the industry is poised for significant transformation, paving the way for a more dynamic and competitive landscape.

These developments highlight the importance of collaboration and innovation in navigating a highly regulated and competitive environment. For stakeholders, the path forward is one of strategic adaptation and sustained growth.