Karnataka Soaps and Detergents Limited (KSDL), which produces Mysore sandal soap and sandalwood oils, is planning to expand its presence into other states including Maharasthra and Gujarat.

General Manager for Marketing, D N Vasanthakumar said that the company is already a predominant player in the south Indian market with a strong presence in Karnataka, Tamil Nadu and Andhra Pradesh. He also said that the company generates about 75 per cent of its turnover from the southern region.

Now the company’s strategy is to expand to other regions including Maharashtra and Gujarat. The company will launch its popular Mysore Sandal Soap and the Sandalwood oil in Maharashtra and Gujarat to establish its presence in the region.

Vasanthakumar was speaking at an event to launch the company's costliest soap the ‘Millenium’. The Millenium will be priced at Rs 720 per and the company is aiming to sell about six lakh units with in this year.

"Roughly we are planning to sell about six lakh units. We distributed about 50,000 cakes to our distributors in Karnataka and since its launch, we have got overwhelming response," Vasanthakumar said. The company is targeting hitech people and High Networth Individuals with the product, according to him.