New York, Mar 15 : The promotion company behind Michael Jackson’s concerts at London’s O2 arena is reportedly failing to line up an insurer to cover the seven-month run by the famously frail King of Pop.

According to the Daily Telegraph, promoter AEG Live has lined up insurance for the first 10 dates, but may be forced to self-insure the rest of the performances at the O2 arena between July and February.

Chief executive Randy Phillips said he isn''t worried.

"The insurance brokers sent doctors and they spend five hours with him, taking blood tests. He''s a vegetarian, he''s in great shape," the New York Daily News quoted him, as saying.

"We would be prepared to self-insure to make up the dates. It''s a risk we''re willing to take to bring the King of Pop to his fans," he added. (ANI)