Technical Analyst Prakash Gaba has suggested buy call for ITC with a target of Rs 280. Short term traders can enter the stock at current levels with a stop loss of Rs 240.

During an interview on CNBC Awaaz, Mr. Gaba has suggested strong fundamentals for ITC.

The stock has touched 52-week high of Rs 264.75 today on National Stock Exchange. The stock is currently trading at Rs 262, with a gain of 1 per cent. The stock has gained smartly over its 52-week low of Rs 132.

The stock is trading at P/E of 27 compared to industry average P/E of 29.4.