Instagram lost nearly half its users due to ‘changes in terms of services’

InstagramNew York, Jan 11 : Number of users on photo-sharing app Instagram has declined after an Internet uproar last month over policy changes to the service, a new data has revealed.

Instagram, which was acquired by Facebook last year, sparked anger with terms of use suggesting it could sell users' photos to advertisers.

Instagram called it a `misunderstanding' and reverted to its old terms of use.

AppData, which tracks users who are logged into Instagram via Facebook, showed a 25 percent drop in Instagram's active daily users, to 12.4 million, from 16.4 million from December 19 to 26, the New York Post reports.

After The Post published those figures last month, Facebook called the data "inaccurate."

According to the report, Facebook insisted that Instagram continues to "see strong and steady growth in both registered and active users", but declined to provide any metrics.

The social networking giant recently told developers it is moving away from the daily statistics of the sort that showed Instagram's slip in favor of less detailed rankings, the report added. (ANI)