India To Soon See Slew Of Unbundled BlackBerry Handsets
Since India is being considered as the fastest-growing wireless market, the maker of BlackBerry devices, Research In Motion (RIM), which is based in Canada, is thinking to sell unbundled handsets through retail chains and some exclusive stores in India.
According to the sources, “The company is on fast track to roll out a few own outlets and sell its devices through other mobile stores. This is in addition to the operators with whom it has tied up in India.”
They further added that the company is also engaging in talks with RPG Cellucom, HotSpot, Mobile Store and Mobile Kingdom for retail tie-up.
RIM India VP Frenny Bawa, when was inquired about all this said, “RIM has not made an announcement on this front and does not typically comment on rumours or speculation about its future plans, but as always we listen to our customers and market needs. We have an exciting roadmap of innovative products and initiatives planned and will continue to drive the evolution of the mobile market in India. We will be happy to discuss further updates when formal announcements are made.”
RIM has partnership with Bharti Airtel, Vodafone Essar, BPL Mobile, Tata Communications and Reliance Communications in India. The smart phones are sold through their own outlets by these operators.
BlackBerry is very much in demand in countries like US, Canada and Australia, where RIM retails devices online. The home of RIM, that is Canada, it also provides handsets through Rogers stores, which offers communications products.