ICICI Bank, India’s biggest private sector bank, has made announcement about the launching of its ‘ICICI Bank Platinum Identity Credit Card,’ which will target the discerning and wealthy customers in order to meet their developing requirements, with a focus on travel as well as lifestyle.

The card offers up a high value scheme, as it brings together shopping, travel and golfing privileges together with a powerful rewards program and distinguished service benefits. 

The bank would charge a nominal fee on an annual basis, and the card has a credit limit of Rs 2.5 lakh plus.

Sachin Khandelwal, head- cards product group, ICICI Bank said, “This card is launched keeping in mind the fact that our customers have matured and demanding more exclusive offers. We will offer our customers value and privileges which are, the best in the industry. Keeping in line with the changing lifestyle of our customers, the Platinum Identity product has been designed to make cardholders feel truly special as well as to meet their evolved needs specially related to travel and lifestyle. This is a global offering at a truly competitive price point.”

The different features of the card include accelerated rewards program, exclusive rewards catalogue, an influential air mile conversion option and travel advantages that comprise Rs 10 million air accident insurance and complete fuel surcharge waiver across pumps.

Besides the card also offers a full-fledged concierge service, named i-Assist, which will address the lifestyle needs of the cardholders.

At 12:33 pm, the shares of the bank gained Rs 4.15, to trade at Rs 932.85 on the Bombay Stock Exchange (BSE). The total volume of shares traded was 452,751 at the BSE.