Boy hates squashy love tales, doesn't trust in love and all those things that appear with it while the girl is a big believer in love relation and is living her own perfect love story with a childhood friend Boy meets this girl and don't get along but finally love strikes! First for the girl but the boy refuses it explicating that he only thought of her as a pal. Shortly love strikes him too but by then it is very late. He tries to persuade her back and finishes up doing all those soggy things that he hated initially.

Punit Malhotra's debut directorial venture, I Hate Luv Storys is appreciable when it tries to poke fun at these elements but eventually falls in the same cliched trap when it comes to delivering as a movie.

I Hate Luv Storys' main lead character, J (Imran Khan) tries to laugh at all the mush and romance thoughts, which come from Bollywood. Ironically, working with Bollywood's King of mush, film producer Veer Kapoor, he barely manages to keep a straight face about all that's happening around him. A complete opposite of J, Simran (Sonam) joins Veer Kapoor's production as a set designer. As predictable fights occur between the two but finally they end up becoming good pals. Gradually she ends up falling for, Mr. Wrong at the risk of dumping her loyal perfect Mr. Right Raj (Sammir). J rebuffs her. Hurt, she tries to get over her fixation for J and decides to concentrate on her relationship with Raj. But by then J has fallen head over heels in love with Simran and wants her back. How he tries to use all the tricks from the cliched Bollywood references and much more to woo Simran back, forms the rest of the film.

First timer, Punit delivers big when it comes to giving the film a fresh treatment in terms of narrative and style and laces it with some extremely laugh out loud one liners. But as a writer, he falls short of offering anything new when it comes to the script.

The cheerful first half of the film has its moments but the second part tends to drag, mainly since you can guess well beforehand how and where it is all heading. However, full marks to his actors comprising the periphery ones, who keep it rocking with their perfect acts.

Vishal and Shekhar's chart topping music also helps the flick and lifts it above the average. The ground-breaking production design works fine with the theme of the movie. Ayananka Bose continues to astonish with camerawork with each passing movie. She has captivated the New Zealand locales beautifully.

Imran Khan is excellent and adds more fun to his rolewith his body language and facial expressions. Sonam Kapoor is aptly cast as the dreamy lover girl and wows in her more contemporary city gal avatar. The chemistry between this fresh pairing is astounding. Kavin Dave as Imran's office colleague is hilariously good. Sammir Dattani delivers his lines tediously. Sameer Soni is fun with his take on Karan Johar and so is Aamir Ali as the hot shot romantic star of the film he is shooting. Bruna Abdullah is smoking hot in her special appearance as Imran's flirt interest. (With Inputs from Agencies)