HomeShop18 Ties Up With Love Story 2050
Love story 2050 is the most awaited film of this year. Harman Baweja will make his entry in Bollywood through this movie. This movie is about a love story in future. This movie has many lovable characters including robots. Now kids will have one more reason to wait for this movie.
Homeshop18 has entered into an exclusive tie up with Love Story 2050 and Cartoon Network Enterprise to sell toy robots in the movie – Boo & Chotu (Robot Actor) and a special bed sheet combo with dazzling images from the movie.
Talking about the tie up, Sundeep Malhotra, CEO, HomeShop18 said, “HomeShop18’s association with this landmark movie, Love Story 2050, is the next big step for the film industry’s long term plan towards movie merchandising. HomeShop18 takes the merchandise to millions of eyeballs and supports it with an integrated payment & distribution system with a reach of 2000 cities. Both Carton Network Enterprise and HomeShop18 are very confident of this partnership’s success.”
Boo – Boo is a teddy robot, pink in colour with a streak of blue hair. This Pink Teddy is Zaisha’s (Priyanka Chopra’s) best friend in the future i.e 2050. He can chat, dance, cook & do a lot of things for Zaisha. This cute robot will rule the hearts of million kids.
Chotu – Chotu the robot actor in the film is an assistant to the panwala in the future and has an encounter with Harman, Boman Irani & the 2 kids when they are moving around gateway of India in the future.
Bed Sheet Combo – This is an international quality bed linen which has digital prints of the image of the movie. The image captures the lead actors – Priyanka Chopra & Harman Baweja against the futuristic look of Mumbai in 2050. These dazzling prints are done to capture the dreams of the children. HomeShop18 will also start a half hr show to promote these products. This tie up between HomeShop 18 and Lovestory 2005 will give a new superstar and new robo friends to the kids.