Children’s clothes maker, Gini & Jony Apparel Private Limited has finally filed the draft red herring prospectus (DRHP) with market regulator Securities and Exchange Board of India (SEBI) to enter the capital market with an initial public offering (IPO) of 3 million equity shares, of Rs 10 each for cash at a price to be decided through a 100% book-building process.

The issue will constitute 25.04% of the fully diluted post issue paid-up equity capital of the company. The company plans to fix the issue price and date at a later stage.

Mumbai-based Gini & Jony Apparel Private Limited is a leading international Kidswear Brand, offering Ready-made Garments and accessories for Children (Boys and Girls) in age range of 6 months to 16 years. The product portfolio comprises of T-Shirts, Shirts, Jackets, Trousers, Cargos, and Jeans for boys and Capris, Dungarees, Skirts, Co-ordinates Tops, Jamaicans, Jeans and Pants for girls and a complete range of garments for infants.

The company plans to set up 100 Freedom Fashion Store, 200 stores selling international brands and 400 Palmtree stores in the next three years.

As on Mar. 31, 2008, its pan-India distribution network is spread over 108 cities comprising 60 Exclusive brand outlets, 28 distributors, 124 shoo-in-shops and 38 factor seconds outlets. The company, through its 28 distributors sells the products to 706 Multi-Brand outlets across India.

The equity shares are proposed to be listed on the Bombay Stock Exchange of India (BSE) and National Stock Exchange (NSE). The book running lead manager to the issue is Edelweiss Capital.