New Delhi Television Ltd (NDTV) has informed that the company has entered into agreement with U. K.-based ITV.
Under the arrangement, the NDTV would offer telecast rights of its general entertainment channel, Granada TV, across India and other South Asian countries.
In addition, NDTV would also offer Granada TV’s contemporary dramas, like Prime Suspect, The Jeremy Kyle Show, The Friday Night Project, Ballroom Bootcamp, Airline and Vroom Vroom. Initially, the channel would be broadcast in English, with local sub-titles to be available in launch markets.