Wellington - A Halloween pizza promotion depicting Everest conqueror Sir Edmund Hillary dancing in a graveyard has upset his family, news reports said Monday.
The animated commercial, by the New Zealand company Hell Pizza, shows a skeletal Sir Ed, flanked by Australian actor Heath Ledger and Britain's Queen Mother, emerging from graves to dance to Michael Jackson's song Thriller.
Sir Ed and Heath Ledger died in January and the Queen Mother in 2002.