Washington, October 28 : The perception that politicians never keep their promises may require reconsideration, for a study has revealed that political candidates’ words in their campaign ads generally match their deeds.
Tracy Sulkin, a political scientist at the University of Illinois, compared the campaign ads and legislative records of recent congressional officeholders, and observed that the candidates’ words generally matched their deeds.
She said that the issues, which the candidates said were priorities in their commercials, were likely ones that they cared about and would take action on through the introduction and co-sponsoring of legislation.
Whether they were vague or specific on an issue did not matter, she found.