FXLabs Studios, the leading end-to-end gaming company in India, has launched newly developed arcade game 'Dance Challenge', the first of its kind game with exclusive Indian content.

The kiosk will facilitate gamers to play with game either through the console keys or through an exclusive metal dance pad, which comes along with the game arcade.

The kiosk is controlled with a dance pad or with keys and four arrows pointing in each direction. The arrows on the screen would scroll or overlap. When they overlap, the player has to click the corresponding arrow on the dance pad or on the key, while listening to the lively music.

Beside this, the game also offers the option of playing it in a Single player mode or to compete with friends in the Double player mode.

The Dance Challenge arcade game has over 40 latest hits Tollywood movie song videos, which enables the player to dance and play on their favorite movie stars videos.

The company claims that the latest launched game will cater to a wide audience, which will help them to bring out their latent dancing talents while playing a game.

The company would initially launch the game in Andhra Pradesh along with its Tollywood contents in especially targeted areas like shopping malls, multiplexes, resorts, amusement parks and health clubs.  

On successful achievement of its business in the state, the company plans to take it to other parts of the country with Bollywood and Regional contents.

According to official sources, each kiosk will costs over Rs1.5 lakh and the company expect to sell 1,000 units of the game within next six months.