The Indian unit of automotive giant, Ford Motors is planning a innovative strategy to reduce the cost of ownership of its vehicle in the Indian Market by using Child Parts.

Child parts are much smaller parts of components of an assembly that would enhance reparability of its models. The company has been able to reduce costs by replacing just the Child Parts in any case of breakdown instead of replacing the entire assembly in the vehicle. Replacing smaller parts allows customers to incur much lesser costs on repairs.

The American auto maker is offering replaceable door skin with its Ford Figo model and this has significantly reduced the cost of ownership for the customers in the Indian market. The unique design of the door features replaceable skin on the door frame and in case of minor dents or damage, the customers only needs to replace the skin and not the entire door.

The Child Parts philosophy is set to allow the company to reduce the cost of ownership of its models for the price sensitive Indian buyers. The company is also looking to manufacture it models in the domestic market to eliminate import taxes and reduce the cost of vehicles.