Colors To Cash On Cricket

Cricket to India, is like chocolate to a child. The launch of a reality show by Color, the new entertainment channel named "Ek Khiladi Ek Hasina" will star some of the top cricket stars along with leading ladies of the television industry dancing at the tune of our favorite numbers. 


The judges of the show are ace cricketer Wasim Akram and former miss universe Sushmita Sen. The winner will be decided with a 50:50 voting between the judges and studio audience and will receive Rupees 25 lakhs. 


The show has also managed to get sponsorship from ICI Paints, Kohler, Parle Agro(appy) , Samsung and Hygienic Research Institute to name a few.

The Promotion campaign has already started and the popularity of the show is quiet evident with Big FM as the radio sponsor. Sandhya Mridual is the hostess of the show. The title song has been sung by the ever popular Kunal Ganjawala and music has been composed by Salem-Suleiman . 
 
 

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