Clark County approves Hard Rock's Mirage expansion, paving way for rebranding

Hard Rock's Mirage

Making steadfast progress following its 2021 acquisition of the legendary Mirage casino, Hard Rock International (HRI) has proudly announced that the Clark County Commission has approved its ambitious design plans for the Mirage, paving way for rebranding of the iconic property.

The transformation of the renowned gambling-friendly property is well underway, and the recent approval of the operator’s expansion plans by the urban planning authority, the Clark County Commission, is expected to further accelerate the transformation.

The Clark County Commission's approval comes as a follow-up to their prior endorsement of HRI’s proposal to replace the Mirage’s iconic ‘volcano’ attraction with a striking guitar-shaped tower. The transformative vision required regulatory approval, which was granted earlier this year. This recent greenlight signifies another crucial step in the property's evolution, paving way for the operator's plans to dedicate approximately 1.2 million square feet to a new live performance venue, retail spaces, and attractive ballroom facilities.

The expansive blueprint for the venue encompasses multifaceted enhancements, envisioning a comprehensive redesign of the property, retail areas, feasting establishments, and recreational spaces. As per available information, the approved design review gives priority to the development of novel casino sections, swanky retail zones, vibrant dining establishments, immersive clubs, and expansive outdoor leisure areas, among other features.

Underscoring the project's forward trajectory, the Clark County Commission granted unanimous approval for the new design following long reviews and several meetings. Unfortunately, despite having comprehensive plans, HRI is keeping quiet about when construction will start. Nevertheless, the company is dedicated to carefully executing the planned development.

As per emerging details, HRI intends to revamp more than 45,000 square feet of pool and adjacent spaces by dismantling some existing facilities, such as the Secret Garden and Dolphin Habitat. Furthermore, new design plans include the expansion of the existing theater by around 70,000 square feet, bolstering the retail area by 6,500 square feet, and incorporating a horde of amenities, including a significant 60,000 square feet dedicated to ballroom spaces.

Upon completion, the renewal efforts will notably expand the casino floor from 94,000 square feet to an expansive 174,000 square feet. The dining options are slated to be increased to 21. Furthermore, the convention space is set to expand to 283,000 square feet, accompanied by a near-doubling of the theater's capacity to accommodate 6,265 seats.

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