American hotel & casino entertainment company Caesars Entertainment Incorporated has announced the debut of its Caesars Palace Online Casino mobile app in various US states to take gamers’ online gaming experience to an even higher level. The Caesars Palace Online Casino mobile app, which bears the most iconic brand in the company’s portfolio, is available in Michigan, Pennsylvania, New Jersey, and West Virginia in the US, in addition to Ontario in the bordering country of Canada.

It may be noted here that the Caesars brand is applied to the hospitality & entertainment services provider’s famous Las Vegas Strip (LVS) casino hotel, viz. the Caesars Atlantic City Boardwalk. The Caesars brand also applies to a casino resort in Windsor (Ontario), a new property in Danville, as well as to a location in Southern Indiana. Additionally, Harrah’s New Orleans is also going to adopt the Caesars name.

The new mobile app will offer a number of exclusive Caesars-branded games alongside a large number of classic and new cutting-edge online gambling-friendly games, including American Roulette, Live Dealer Blackjack, Baccarat, digital classic entertainment products like Video Poker, Progressive Jackpot slots and much more slot games from various popular providers.

Eilers & Krejcik Gaming (EKG) said, “Caesars does hit the mark in some areas. We found a good selection of content, particularly in live dealer, which featured Caesars-branded games. We also found good withdrawals and good customization, with the ability to favorite games and sort by various criteria, including ‘min/max bet.’”

Currently, online casinos are permitted in only a handful of states in the U.S., but the number of such states is on the way to increase sooner than later because many more are evaluating the option to grant legal status to iGaming. Proponents of the iGaming believe that granting legal status to this mode of entertainment will help the economy by generating more jobs for people and a new stream of tax revenue for the government.

The company announced the debut of the new online app just a day after completing upgrades to its William Hill sports betting application in Nevada.

Reno, Nevada-headquartered Caesars Entertainment has significantly increased its market share in the online sports betting industry over the past couple of years, but it is still well behind rivals like BetMGM, DraftKings, and FanDuel. Hence, there is a great possibility for the operator to make significant inroads in this area.