Rasna, the largest manufacturer and exporter of beverages and process foods from India, has decided to enter into instant tea segment.
This is the first time, the company well-known for its fruit and concentrated drinks, is venturing into the instant tea segment. The company plans to launch its 'Bollywood Chai' in global markets, including the US, the UK, Singapore and Australian market in shortly.
Presently, the company is carrying out market surveys in the UK, Singapore, Australia and other countries having a substantial section of people of Indian origin.