The term ‘flash mob’ has taken a whole new meaning after a group of mothers who exposed their breast at the Trafford Centre in Manchester to promoted breastfeeding awareness. 

National Breastfeeding Awareness Week 2011 started on Sunday and will run till Saturday June 25. The NHS Infant Breastfeeding Services will be helping run the event. The weeklong event will promote soon to be mothers to breastfeed their children because of the benefits that are linked to this method of feeding.

These benefits include lower chances of a child suffering from diarrhea, ear and chest infections and eczema. They will also have improved immune systems compared to children who were feed with formula.

According to the NHS Information Center, there are more mothers choosing to breastfeed their new babies. In the UK over 8 out of 10 babies were breastfed at least once in 2010. A study of 16,000 women showed a rise from 76% of women breastfeeding to 83% from 2005 to 2010.

Marianne Monie, Chair of the Breastfeeding Network states: "Breastfeeding is not just good for mothers and babies, but because breastfed babies are ill less than babies fed infant formula, supporting mothers to breastfeed can also save the NHS money”.