Bharti Airtel , Indian Telecom major has crossed a subscriber base of 50 million with nearly 48 million mobile customers and 2 million landline users. The company has become the 10th biggest in the world in terms of subscribers.

Bharti group has seen a tremendous growth in past one year. As per company reports, 25 milllion users have been added in last 14 months. The company aims to achieve target of 100 million customers by the end of this decade. The company plans to add more users from rural sector in coming years. Bharti was able to achieve high growth rate as the company offered many cheap plans to help low end users to buy a mobile connection.

The management of Bharti Airtel is quite confident of better performance in coming quarters. The company plans to launch many new products and with exciting offerings, the management expects figures to rise very fast. Bharti also plans to offer direct-to-home (DTH) services and IPTV by the end of the current fiscal. Bharti has become the fastest growing telecom company in the world by achieving this target in 143 months. China Mobile, China Unicom, AT&T, Verizon and Sprint are top five telecom companies in the world ranked by their subscriber base. BSNL has a user base of 65 million and large part comes from 35 million fixed line users. BSNL has offered a tough competition to private players in recent 3 years after the government owned organization offered better services and prices for many products.

Mr. Manoj Kohli, CEO Bharti Airtel said, “Our next 50 million will largely come from rural India as our plan is to reach 5,200 census towns and over five lakh villages, covering 96 per cent of the Indian population.”

Other than DTH, Bharti plans to offers new products in broadband internet access as well. The company has even planned to enter the telecom market in Sri Lanka.