"Beer goggles" excuse made by men is irrelevant: study

Beer gogglesRecent study has revealed alcohol doesn't alter a man's ability to estimate age of women. The new study shatters the excuse of "beer goggles" often used by men. Study proves that attractiveness of a woman decreases after alcohol consumption.

University of Leicester researchers led by Dr Vincent Egan analyzed data collected from 120 sober men and women, and 120 who were drinking in pubs.

Study subjects aged between 18 and 70 were asked to look at photos of women and judge their age and attractiveness. Some pictures of young women aged 17 were digitally altered to look aged 13 and 20. Digitally make up was also applied to photos of girls.

Analysis of the responses of study subjects revealed that alcohol reduced the ability of women to guess the age of the photo models, but not men. Alcohol and make-up had little effect on a man's judgment of girl's age.

Lead researcher, Dr Vincent Egan, from the University of Leicester, said: "Even at considerable levels of drunkenness, males are not disproportionately impaired in estimating the age of made-up immature female faces."

"Another interesting finding was that overall participants who drank alcohol actually rated all the women in the photos as less attractive, compared to the participants who hadn't drunk alcohol. This seemingly flies in the face of the commonly held notion of 'beer goggles'."