Aries Agro inks MoU with Yara Asia

Mumbai-based Aries Agro Ltd, a manufacturer of plant nutritional products, has signed a memorandum of understanding (MoU) with Yara Asia for the exclusive marketing of an entire range of specialty plant nutrients in India.

The latest agreement between the world`s largest soluble fertilizer company and Aries Agro, would marks the beginning of a relationship, which would involve bringing to India several unique premium plant nutrition solutions, starting with three products during the current financial year.

The first product in this category called `Teprosyn` a fortified seed treatment fertilizer containing zinc and phosphorus, was launched today, which will be available across the Aries distribution network.

The company plans to launch two more products during the current financial year.

Along with this, the memorandum of understanding also includes sharing of knowledge and technical expertise between the two companies to promote this concept amongst the Indian farming community.

Market analyst expects that the introduction of the Yara range into Aries product portfolio will contribute to the top line and bottom line of the company.

Aries Agro has registered 39.45% surge in sales turnover during 2007-08 and is eyeing Rs 150 crore turnover for the current fiscal 2008-09.