Washington, Oct 25 : Oprah Winfrey is so fascinated by Amazon’s Kindle, an embedded system for reading electronic books, that she has decided to endorse the product.

A posting on her website revealed that the e-book reader is her “favorite new gadget.”

"I''m telling you, it is absolutely my new favorite thing in the world,” Wired News quoted her, as stating.

"There are not any keys in there, but something equally as good,” she added.

Oprah also gave away a Kindle manufactured by Amazon. com to everyone in her audience, which oddly enough, caused one woman in the crowd to tear up. (ANI)