London, Nov 21 : A pair of jeans costing 8 pounds is better made and durable than a 123-pound pair, according to PricewaterhouseCoopers’s study.

In the study, experts analysed how well made high street clothes were, and found that supermarket and so-called value retailers performed better than designer names.

The consultancy tested ten pairs of ladies jeans and ten polo shirts.

The jeans ranged in price from 7 pounds to 123 pounds, while the polo shirt ranged in price from 12 pounds to 85 pounds.

And in both cases, the cheap versions of the clothes generally fared better than the expensive versions.

However, PWC refused to reveal the names of the ten different retailers, for fear of damaging their relationship with the companies, most of whom they advise.

But, it confirmed that it looked at the main supermarket clothing suppliers as well as value retailers and also examined the mid-market players as well as high street designer brands.

They tested the garments in a professional laboratory, used by the fashion industry.

The garments were tested in 15 different trials, which analysed their colourfastness, their seam strength, how much they shrunk, and their resistance to abrasion.

"We didn''t test for fit, fashionability or brand. We purely looked at the quality of the clothes, how well made they were,” the Telegraph quoted Andy Garbutt, retail expert at PWC, as saying.

"And it is clear that there is no longer a link between quality and price. It may not have been the cheapest clothes that won, but it was often the second cheapest,’ added Garbutt.

With the jeans the top performing pair cost 8 pounds, followed by an 18-pound pair with a 9.50-pound pair in third place. The worst two performers were a 40- pound and a 25-pound pair. The 123-pound pair came in fourth place.

With the polo shirt the top performer cost 12 pounds, followed by another 12 pounds version, with a 4.50 pounds shirt in third place.

The average price of the three worse performers was 15 pounds, with the 85 pounds shirt in fifth place. (ANI)