Leading telecom services provider, Vodafone, has announced a special initiative to check text bulling, offering a free text service for allowing its customers to report network about bullying through an SMS.

Alison Sykora, Head of Company Communication's and Corporate Responsibilities, Vodaphone, said that the company is committed to help young people using advanced technology and network support.

He added: "Vodafone is hoping to help further, by providing a free txt service to help any of our customers who are being targeted by a txt bully. They can txt the word 'bully' to 4001 and we'll be in touch to get info and investigate."

The company may take a number of measures for helping customers, like stopping messaging from the accounts of the bullies, deactivating or temporarily barring their account, and sending them warning messages to check the problem.

The company will continue to support customers through 777 facilities, but it would encourage free text service for customers as a better alternative