Washington, Nov 13 : In an attempt to lure its 500 million-strong "logged out audience" who visit Twitter each month but don't sign in, CEO Dick Costolo has revealed that it is planning a slew of new features.

Executives said that the social media platform is planning to improve its direct messaging product and introduce other updates that will allow users to take a public conversation private. The first of these updates will be rolled out next week and will enable users to share and discuss Tweets privately via Direct Messages, reported The Verge.

The company also showed off a new discovery tool that would surface things like, "Tweets you missed while you were away" and would snap popular tweets that have already passed to the top of a user's timeline.

Twitter is also working on an instant timeline for new users that would auto-populate with things to follow based on a user's interests.

The company exhibited a few graphs, highlighting different growth rates based on different strategies, as it strives to hit one billion user mark.

However, CFO Anthony Noto cautioned that the data was "strictly hypothetical." (ANI)