Tel Aviv  - A Palestinian doctor from Gaza who was a regular guest on Israeli television Friday called a reporter who had interviewed him many times, screaming frantically that his house had just been bombed by the military.

"My girls, oh god, they've killed my girls," cried Ezz al-Din Abu al-Aish, the doctor, as the Israeli reporter held his mobile phone to the microphone during a live broadcast.

Abu al-Aish's home in Beit Lahiya, in the northern Gaza Strip, had just been hit by a shell, fired by Israeli soldiers.

The doctor works as a gynecologist at both hospitals in Gaza as well as the Tel Hashomer medical center in Israel and speaks fluent Hebrew, making him an ideal guest for the television.

"I hope anyone who can hear us, the military, the red cross, can get there," the emotional reporter, Shlomi Eldar said, announcing the exact location of the doctor's home, hoping help would arrive quickly.

Eldar then went off-camera to call his numerous contacts in Israel and try and get the family assistance.

Medical teams have reported extreme limitations on their movement during the ongoing Israeli military campaign.

Three girls of the doctor's eight children died in the attack, two others were injured as was he, and they were taken to hospitals in Israel.

The doctor had become a mainstay on Channel 10, giving daily updates to Eldar and other reporters on the unfolding Israeli offensive in the Gaza Strip, and adding his own moderate political message.

Archive footage from last week, broadcast again after the bombing, showed the doctor condemning both the Israeli military's hard-handed actions in Gaza, as well as Palestinian rocket fire at southern Israel.

The Israeli military told the channel that the shell that hit the house was in response to rockets fired from the home.

"They fired hugs and love and peace, nothing else was fired," the doctor said about his deceased daughters in later phone interview with the channel.

"Why did they kill them, they were just girls?" Abu al-Aish repeated over and over again to the reporters, on the prime-time Friday night broadcast, considered the most important news show of the week.

The doctor's brother was also killed as were two nephews in the bombing. His wife had died of cancer three years ago.

One of the surviving girls brought to the Israeli hospital was in critical condition.

In the environment of the three-week old campaign in Gaza, the channel itself deemed such intense reporting of the Palestinian story "rare."

Channel 10 continued to follow the case throughout the entire broadcast and took credit for getting Abu al-Aish and the girls out through the northern Erez Crossing into Israel, where other ambulances waited and brought them to hospitals. (dpa)