Tech Mahindra, global systems integration and business transformation specialist, has entered into a strategic alliance with WIN plc, the leading provider of interactive mobile information and entertainment services, to develop the company's next generation mobile platform.

As part of the broader agreement, WIN will have access to Tech Mahindra's application and outsourcing services including development resources for large scale projects. This will also enable WIN to focus its own development team on core product and service enhancement.

The new platform that Tech Mahindra will develop for WIN will provide increase functionality, new payments solutions and faster throughput of transactions across a broad range of media services. It will also build on the investments WIN has made in the last two years on web and WAP-based services and portals, video streaming, audio, entertainment content and online storefront management tools.

Further as a first step in a broader strategic alliance the two companies will also look to develop joint go-to-market strategies in key territories, notably Tech Mahindra's strong Asian market.

The shares of Tech Mahindra settled on Friday at Rs 739 on BSE, marginally lower than its previous close.