Washington, Jan 28 : Snapchat has reportedly launched a new feature, Discover, that will allow users to see content from brands like ESPN, CNN, Vice and Warner Music.

According to the blog post and the video released by the company, the new feature will enable users to watch stories compiled by artists, publishers, and even Snapchat's own editorial staff, reported Tech Crunch.

The blog post said that the stories will have "full screen photos and videos, awesome long form layouts, and gorgeous advertising."

The page would be like an "always-on, daily refreshed channel guide" that will provide disappearing content alongside brand advertisements. Media partners include National Geographic , Vice, Yahoo News, People, Daily Mail, Comedy Central, Cosmopolitan, CNN, Food Network, and ESPN. (ANI)