There’s no such thing as safe sexting – “sexting” can be dangerous – can be ruinous – can completely spoil future – can have serious consequences; that’s what the warning of the Australia’s New South Wales Government says.

The New South Wales Government has launched a campaign against the growing practise of sexting. The campaign is aimed to educate young people, teenagers, and their parents against sexting. The campaign is aimed to warn parents and children against sexting. In fact, the campaign is the state government’s mission save parents and children from evil consequences of sexting, which involves sending suggestive or sexually explicit messages or photos electronically, primarily between cell phones.

The state government of New South Wales is urging the parents of young children to keep watch on their children in order to keep them protected from the harmful growing trend of sexting. The government is warning teenagers that sexting can be dangerous and ruinous, as the sexually explicit messages or images can be floated on internet or transferred to others; they can ruin lives or result in sexual assaults.   

In a statement, NSW Community Service Minister Linda Burney said, "Young people often don't think about the consequences of their actions. What they think is an innocent joke or harmless flirting can be very damaging if it falls into the wrong hands.”

She added, "It is frightening to think that once these images are online or on a phone, anyone anywhere in the world can access them. It is then impossible to retrieve and delete them. They are there forever and can damage future career prospects or relationships."

Linda Burney has reported that the government has been receiving reports that girls as young as 13 are sending sexually explicit images to their boyfriends on their mobiles phones, and these images are many times leaked to other friend, causing harassments for girls or virtually ruining their lives. She has urged parents to talk to their children on the issue.   

"The easy availability of new technologies and social networking sites can turn what can seem an innocent joke or flirtatious fun into a potentially devastating experience - with young girls most at risk. Sexting can lead to public humiliation, cyber bullying or even sexual assault,” she said.

Sexting is dangerous growing practice among teenagers all around the globe. The number of sexting cases is on the rise. In a US survey, one in five teenagers has admitted to have sent or posted online nude or semi-nude pictures and 39 percent teenagers have admitted to have sent or posted sexually suggestive messages.

Burney said, "There is an urgent need for us to address this issue quickly. I urge parents to warn their children about the consequences of sexting.”