Reliance Capital Ltd., a financial services major controlled by Indian billionaire Anil Ambani, has finally increased its lending rates on property loans by 0.50 per cent to 14.25 per cent. The company announced a 50 basis point increase in the lending rates for all its floating rate linked products - Mortgage and SME Loans. However, loans taken on fixed interest rates would not be affected by the PLR hike. According to the company, only the loans taken on floating rate will be costlier. The new rate has been applicable from August 1, 2008. Reliance Consumer Finance, an ADAG firm, provides personal loans, vehicle loans (car and commercial), home loans, loan against property and SME loans. The firm's loan book stood at Rs 8,094 crore as on June 30, 2008. In a separate release, Reliance Capital has launched a wholly-owned subsidiary, Reliance Equity Advisors Ltd (REAL), to offer the entire bouquet of private equity services. Reliance Capital provides corporate advisory services like project finance, management of issues for raising capital and managing exposure to currencies and interest rates. It is also involved in custodian and depository activities, asset management, insurance, and real estate development. Investment Advisor SP Tulsian is of the view that one can stay invested in Reliance Capital as it is fundamentally strong with good long-term prospects. The stock is presently ruling at Rs 1342 on BSE. The stock had a 52-week high of Rs 2,925 on 15 January 2008 and a 52-week low of Rs 822.50 on 2 July 2008.