ADA Group's DTH arm Reliance Big TV has contracted with ESPN, the official broadcasters of ICC T20 World Cup, to launch interactive cricket service "iCricket".

Reliance BIG TV Chief Executive Officer Sanjay Behl said that iCricket service is a part of our efforts to provide best to our subscribers according to their current demands especially during ICC T20 World Cup.

Big TV's iCricket service will offer various options to the viewers so that they can get in-stadium live experience of the match.

This iCricket service will offer on demand match highlights, schedules, updates and it will also provide option to the viewers to switch between different cameras angles.

ICricket is available in different languages and at present there are four available languages are English, Hindi, Tamil and Telugu.

Along with scores of the playing teams, viewers can also get information about past records of the playing team and its players.