Reliance Big TV has launched its Direct-to-Home (DTH) services on Tuesday.

Reliance Big TV is a wholly owned subsidiary of Reliance Communications, which has now entered in the home entertainment field.

The service would be available on the latest MPEG4 Direct-to-Home (DTH) platform with high picture quality.

Available in 6,500 towns, the DTH service will initially broadcast over 200 channels with digital quality picture and sound.

The CEO of Reliance Big TV, Arun Kapoor said the service will benefit more than 120 million TV households of India. The DTH service will enable users to view high quality pictures and other entertainment stuff. The introduction of DTH by reliance will further increase the competition in already existing media players. Tata Sky, Dish TV, Sun Direct and DD Direct are already providing DTH services in India.

The number of customers is expected to grow to 60 million by 2012. The company is expected to invest 40 per cent share of this market at the end of 12 months. Reliance has started a new call center to handle over 50,000 calls daily. It will provide services in 11 Indian regional languages. The company has equipped with itself to provide 15,000 connections daily within 48-72 hours. The company will sell set top box with Rs. 1490 with three months subscription offer.