Washington, Feb 13: Despite the huge impact that superstition has on the market place, it also significantly influences decision-making in consumers.
While assessing the role of lucky and unlucky convictions Thomas Kramer and Lauren Block from Baruch College have found that the consumers are more disappointed when a product that they consider “lucky” breaks.
“Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer judgment and decision making,” said researchers
“This research is one of the first to investigate the impact of irrational beliefs on consumer behaviour in the marketplace,” they added.

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