Washington, February 13 : Mimicry has the potential to be a valuable tool in interpersonal persuasion, especially when it comes to selling a product, according to a new study.
Reported in the Journal of Consumer Research, the new study involved two experiments carried out by Duke University researchers.
One experiment suggested showed that watching someone else eat a certain food—either goldfish crackers or animal crackers in this case—causes the viewer to be inclined to eat the same thing.
The second experiment showed that participants who had their posture and speech mimicked by a salesperson rated the product higher and consumed more of it.