Panjim (Goa), Oct 20 : About 30 iconic model of India - Ambassador cars participated in the 14-day car rally kicked off from Colva beach in Goa on Sunday.
Karma Enduro Challenge 2008 has been organized to raise funds for an Indian charity and a UK based charity organisation.
2000 kilometers long dawn-to-dusk car rally starting from Goa would end in Cochin backwaters on October 28.
"Above anything its like seeing India in a different way. It''s not a guide or talk, its not like follow the umbrella stuff. It''s basically we take them to places where leave alone tourist, not even domestic tourist would have ever gone, and in their own pace, in their own style," said Prem Chandran country coordinator of Karma Enduro rally.