Japanese biggie in imaging products Nikon has released a platform for promotion of its Coolpix cameras.

With the intention to capture the maximum market share, Nikon-India Managing Director Hidehiko Tanaka said, "Last year was an extremely rewarding year for Nikon with us achieving a 13 per cent share in the compact camera segment and a robust 45 per cent in SLRs."

Nikon will start promoting itself with TV ads starting from March 23 followed by print and other mediums in the coming months.

Speaking at the event Nikon briefed about the latest addition- Nikon Coolpix S1000pj. The camera has 12.1 mega pixel 1/2.3-inch type CCD sensor with metallic finishing along the edges. This offers a projector lens in the front and centre with 5x optical zoom. It comes with a 2.7-inch LCD screen, which gives 230 K resolutions.

Nikon seeks to penetrate the Indian market even further with its Coolpix ranges.