Technology giant Nokia has made announcement about the appointment of Bollywood beauty, Priyanka Chopra as the brand ambassador to endorse its brand with the intention to create deep connections with its young and style savvy users. 

Priyanka will be seen in the company’s new advertising campaign with the tagline “It’s not just a phone; it's who we are”, which would be on air from next week. 

Mr. Devinder Kishore, director marketing, Nokia India stated, “Today mobile phones have transcended from their functional use and become style statements. Nokia as a brand has led this movement and is constantly evaluating new and interesting shapes, styles and materials combined with relevant features to create products that specifically meet consumers' lifestyle needs across price points.” 

The TV campaign would be integrated with other consumer touch points including print, outdoor, radio, online and digital media. 

“Nokia is delighted to strengthen its bond with the style conscious consumers, both through its association with the glamorous Priyanka Chopra and our latest style campaign. This is a very trendy and attractive campaign that focuses on weaving Nokia in people's lives across all their stylish and cherished moments,” <r. Kishore added.