Prime Focus has decided to spend Rs 40 crore towards expansion of its Equipment Rental Division, Mumbai.

The company has notified that it will shift this division to a 10,000 sq ft facility at the strategically located Film City.

Apart from latest development, Prime Focus has also appointed Kamalakar Rao, noted Bollywood cinematographer as CTO of the EQR division to head the consulting and support functions for the division.

Prime Focus Limited provides post production and visual effects services for films and television content. The company's services include broadcast packaging, visual effects and animation, feature film post production, advertising post production, and camera rentals. It has operations in Asia, Europe, and North America.